Quantitative telephone survey
Customer surveys aren’t only about data collection; they’re about discovering the behavior and motivations of market consumers. One of the most efficient and objective methods is the telephone survey.
Through the telephone survey it’s possible to learn about your brand awareness, customer attitude towards the quality of your products, knowledge of an advertising campaign, etc. Compared to other forms of data collection (electronic collection, or a manually filled form), its advantage is the possibility of subsequent checking.